Que Serra Serra - Logo Redesign & Rebranding
I was approached for a rebranding exercise for a group of family bakers that specialise in customised cakes and other baked good. Originally the brand name was called OMG Cakes Malaysia.
It was important that the rebranding visually tell a story about their brand. The baking was something that was started by their late mother and the brand was something that they wanted to continue as a tribute and legacy to her and baking. Que Sera Sera was a song that their late mother used to sing when she baked, so it was decided that the new name was going to be Que Serra Serra.
Logo Design - Proposal
Logo Design Proposal - Concept Selection
Logo Design Proposal - Primary Logo Concept
Final Logo Design
Rebranding - Colour Selection